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BOULEVARD BLOG
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Customers success stories, guides, videos, and one sheets.
Best practice
How to Develop a Profitable Menu of Spa Services
Boost your own services with practical spa menu ideas from successful spas.
7 Features the Best Salon Booking Software Platforms Have in Common
How to find a tool to increase bookings, reduce stress, and create a better client experience
3 Tips for Starting Your Own Barbershop
Whether you’re a new self-care entrepreneur or ready to move up from renting a chair, we’re here to help
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Our values
01
Act like an owner
Owners sweep the floors, not because it's in their job description but because they do what needs to be done. We are passionate about our craft, take accountability, operate with grit and resourcefulness, and strive to always leave things better than we found them.
02
Cherish the customer
Creating additional value for customers is at the center of every decision we make as a team. We see ourselves as stewards of our customers' businesses and immerse ourselves in their day-to-day world. We deeply partner with them to help solve their challenges and unleash their full potential.
03
Elevate the industry
We don't just serve the self-care industry; we're part of it. Our commitment extends beyond mere participation – we advocate for its advancement and progress. We believe that self-care businesses deserve recognition for their critical role within society, and we do our part to help make sure that happens.
04
Know your sh*t
Our industry demands substance. So do we. We hold ourselves to an increasingly high bar, and we don't apologize for it. We thrive on having an exceptionally talented team of ambitious, curious, and clever humans who obsess over the details, solve big, sometimes hairy problems, and care about the "why" behind everything they do.
05
Show up with style
In our industry, style matters (and we're not just talking about hair!). We believe our technology should be beautiful, and our service should have a certain je ne sais quoi. Whether designing a new feature or onboarding a new customer, we always show up as our best selves. You'll see a dash of flair, a sprinkle of humor, and a personal touch in everything we do.
06
Make an impact
Our success is predicated on the impact we have on our customers. If we're not delivering remarkable results, we're not actually delivering. We operate with urgency, act with intention, work with purpose, and focus on what matters most. Our customers have big plans for their businesses; we've got big plans for ours.
07
Do the right thing
We are driven to win and take calculated risks, but we always operate with integrity. We do the right thing even when it's super hard or when it may go unnoticed. We own our mistakes and always make things right. We're in this for the long haul and are committed to building a beloved, enduring brand.
08
Be kind and direct
We have a big heart, and it shows in our actions. We are thoughtful in our delivery, listen with self-awareness, seek out feedback for ourselves, and address small things before they become big things. Brilliant jerks and drama queens will be asked to sashay away.
09
Thrive together
Individually, our potential is limited. Collectively, it's limitless. We are committed to the success of those around us — our colleagues, our customers, and the entire self-care community. We treasure learning, empathy, inclusion, and trust. We create an environment where we can all do the best work of our lives and have fun doing it.
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Boulevard by the numbers
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Businesses
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Monthly appointments
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Meet the experts
We’re so grateful to work with this incredibly talented group of human— and you will be, too.
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Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
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Rotary Cards Section
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
Dashboard
Convert more leads to clients
Track leads and visitors as they move from your digital ads through booking their first appointment
Automatically save important client details in client profiles
Ahead of their appointment, clients can update their info, complete forms, and manage appointments in their HIPAA-compliant client portal
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Precision Scheduling™
Give clients a modern, simple self-booking experience and optimize your calendar with Precision Scheduling™.
All-in-one POS
Elevate your checkout with an all-in-one POS system designed for beauty and wellness brands, not storefronts or cafes.
Marketing & loyalty Programs
Keep the spark alive and drive retention with built-in marketing, messages, memberships, and loyalty programs.
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Helping +30,000 self-care professionals level up their business
Stats Section
Within a year, medspas saw:
0%
increase in sales volume
0%
increase in appointments
0%
increase in membership redemptions
0X
faster online booking time
1 Average impact T+90 days after switching to Boulevard
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Features Section
Software built to relieve stress, not create it
Avoid inventory headaches
Manage your inventory and retail products across all locations. Sync with your online shop using our Shopify app. Steer clear of inconsistencies and underdosing with up-to-the-minute accuracy.
Learn More
Streamline checkout & payments
Keep it simple with our fully integrated payments and POS solution. Get the Boulevard Duo™ and iPad Duo App to deliver a modern, confidential checkout experience your staff and clients will love.
Learn More
Drive more efficient growth
Access customizable reports to analyze your business performance, simplify payroll, and make data-driven decisions that drive your practice forward.
Learn MoreMore Resources Section
More resources for medspas
How Boulevard's Personalized Platform Helped Plump Scale
How Boulevard's Personalized Platform Helped Plump Scale
Read Case Study
When it comes to the best medical spas, the nominees for the World
When it comes to the best medical spas, the nominees for the World…
Read Best Practice
Plan a Medical Spa Price List That Avoids Client Sticker Shock
Capture the kinds of clients who want long-lasting, results-oriented...
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Frequently Asked
It depends on the size of your business and long-term goals, but the best medspa software delivers everything you need to schedule clients, manage your business, and simplify your day-to-day operations. Boulevard’s medspa software does all of the above and also includes a powerful marketing suite and fully integrated point of sale.
Boulevard’s medspa software includes powerful, custom reporting you can use to help reach your growth goals. You can also attract and book clients directly from social media, design and send email marketing campaigns, and automate manual tasks so you and your team can spend more time focusing on what matters most – your clients.
You betcha. But not just any support, we treat you like you treat your customers. Our industry-leading support includes our search-and-go support center, Boulevard Academy education hub, and a dedicated in-platform Live Chat. Our team responds in minutes, not days.
With Boulevard medspa software, you can access a full suite of integrations to help you save time, drive revenue, and better connect your tools and teams. View all integrations
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See why so many salons are switching to Boulevard
Marketo
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Limited-time offer: Best prices ever now available for new customers! Terms apply.
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Simple and flexible plans that grow with you
(Save 10%)
Essentials
For small teams with simple operations
$158*/mo per location
(Normally $176)
Run your business while staying on schedule and delivering best-in-class service.
What's included:
Up to 5 professionals
100 free texts
500 free email blasts
25 GB storage
Premier
For growing self-care businesses
$263*/mo per location
(Normally $293)
Advanced features for growing teams with complex booking, staff, and operational needs.
Essentials plus:
Unlimited professionals
250 free texts
1,000 free email blasts
50 GB storage
Prestige
More value for sophisticated businesses
$369*/mo per location
(Normally $410)
Everything in Premier plus more bundled value for powerhouse self-care businesses.
*Limited-time offer: Book your demo today to get our special pricing. New customers only. Terms apply.
Enterprise Pricing Section
Enterprise
For large complex operations
A bespoke plan for self-care businesses that want to elevate client experiences, reduce operational complexity, and gain transformational business insights. Enjoy access to the industry's most powerful APIs, enterprise-grade integrations, and more. Book your consultation.
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Essentials | Premier | Prestige |
|---|
SCHEDULING | |||
|---|---|---|---|
Online booking | • | • | • |
Precision Scheduling | • | • | • |
Email reminders | • | • | • |
Text reminders | • | • | • |
Dedicated booking line | • | • | • |
Caller ID | • | • | • |
Waitlist | • | • | • |
Processing & finishing times | • | • | • |
Multi-staff appointments | • | • | • |
Manage check-in & walk-ins | • | • | • |
Booking deposits | • | • | • |
Group booking | • | • | |
Resource scheduling | • | • |
CLIENT MANAGEMENT | |||
|---|---|---|---|
Two-way texting | 100 free per month | 250 free per month | 2,500 free per month |
Conversation history | • | • | • |
Universal client profiles | • | • | • |
Custom tags 👑 💚 💫 | • | • | • |
Account balances | • | • | • |
Memberships & autopay | • | • | • |
Series & packages | • | • | • |
Forms and charts | Add-on | Add-on | Included |
Photo markup and supervisor sign-off | Add-on | Add-on | |
Client-specific prices | • | • | • |
Client-specific durations | • | • | • |
Shared memberships | • | • |
INVENTORY MANAGEMENT | |||
|---|---|---|---|
Product catalog | • | • | • |
Quantity tracking | • | • | • |
Adjustments | • | • | • |
Shrinkage reporting | • | • | • |
Prepaid product units | • | • | |
Purchase orders | • | • |
PAYMENT PROCESSING | |||
|---|---|---|---|
Credit & debit card processing | Starting at 2.65% or as low as 1% with Boulevard Offset. | Starting at 2.65% or as low as 1% with Boulevard Offset. | Starting at 2.65% or as low as 1% with Boulevard Offset. |
Apple Pay | • | • | • |
Google Pay | • | • | • |
NFC payments | • | • | • |
Saved client credit cards | • | • | • |
Mobile app checkout | • | • | • |
Cash management | • | • | • |
Email receipts | • | • | • |
Discounts & price overrides | • | • | • |
Gift cards & certificates | • | • | • |
Multi-tender transactions | • | • | • |
Refunds & partial refunds | • | • | • |
Barcode scanner compatible | • | • | • |
Receipt printer compatible | • | • | • |
Multi-merchant transactions | • | • | • |
STAFF MANAGEMENT | |||
|---|---|---|---|
Staff profiles | • | • | • |
Timeclock | • | • | • |
Staff scheduling | • | • | • |
Staff-specific prices | • | • | • |
Staff-specific durations | • | • | • |
User roles & permissions | • | • | • |
Professional app | • | • | • |
Commission tracking | • | • | • |
MARKETING | |||
|---|---|---|---|
Text marketing | Start with the free texts in your plan. | Start with the free texts in your plan. | Start with the free texts in your plan. |
Email blasts | 500 free per month | 1,000 free per month | 10,000 free per month |
Automated campaigns | $2 per completed appt | $2 per completed appt | $2 per completed appt |
Email campaign reporting | • | • | • |
Offer codes & promotions | • | • | |
Referral program | • | • | |
Ratings & feedback | • | • | |
Loyalty program | • | • | |
Google Analytics | • | • | |
Meta Pixel | • | • |
REPORTS & INSIGHTS | |||
|---|---|---|---|
Standard reports | • | • | • |
Advanced reports | • | • | • |
Data drilldowns | • | • | • |
Email reports | • | • | • |
Gift card liability tracking | • | • | • |
Commission reports | • | • | • |
FRANCHISE & LOCATION MANAGEMENT | |||
|---|---|---|---|
Multi-location support | • | • | |
Multi-location reporting | • | • | |
Location-level billing | • | • | |
Inter-location AR/AP reporting | • | • |
CUSTOMER SERVICE | |||
|---|---|---|---|
Email support | • | • | • |
Live chat support | • | • | • |
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Our story
The idea
What started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place.
Origins
Before launching Boulevard in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspas, barbershops, and more.
Our mission
This industry has traditionally been underserved when it comes to tech and support. We’re on a mission to change that. Today, Boulevard serves the needs of self-care businesses of all sizes – single or multi-location entrepreneurs, enterprise customers, and modern franchises ready to make their mark. We strive to give our customers the same incredible service and feeling they provide to their clients.
Our future
Originally founded in LA, Boulevard is now fully remote and united in our love of helping those who help us look and feel our best. Together, we're reinventing how tech can enable our customers to give their clients more of those magical moments that matter. And we’re just getting started.
