Customer Privacy Policy

Last updated: November 27, 2023

Let’s talk privacy. Boulevard Labs, Inc. (“Boulevard,” “we,” “our,” or “us”) enables third-party self-care businesses with a Boulevard account (our “Customers,” or “you”) to publish and offer their services to their clients, who can search for, book, and pay for those services through our Services.  This Privacy Policy describes how Boulevard uses, discloses, and protects the Personal Information collected from and about individuals in the following ways:

• through our website, https://www.joinblvd.com/, and any other website where this Privacy Policy is posted or linked and any services available through our websites (the “Website”);

• in connection with the delivery of our products and services to our Customers;

• in connection with our business development and marketing activities; and

• through our offline and business interactions (collectively, the “Services”).

Please note: this Privacy Policy does not apply to Personal Information that we collect or receive on behalf of our Customers from their clients (“Clients”) in connection with the Services we provide to our Customers (“Customer Personal Information”).  In such cases, we process Client Personal Information as a service provider on behalf of our Customers, and the processing of such Client data is subject to our Customers’ respective privacy policies. For more information on how we process Client data, please review our Client Terms of Service.

By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information as outlined in this Policy.

In this Privacy Policy, Personal Information refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual.

California Notice at Collection

We collect the categories of Personal Information (as defined in the California Consumer Privacy Act (CCPA)) listed in the table below.

We go into more detail in the  “What information does Boulevard collect?” section below, and we generally collect and use the above-listed categories of Personal Information to provide and manage the Services for legitimate business or commercial purposes. We use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our Services; to allow you to set up a Customer account and profile; to contact you and allow other Customers and Clients to contact you; to fulfill your requests for certain Services; and to analyze how you use the Services. In certain cases, we may also disclose certain Personal Information to third parties, but only as described below.

As noted in the table above, we may disclose your Personal Information for digital advertising, analytics or similar marketing purposes, which may be a “sale” or “share” under California privacy law.  You may exercise your right to opt out of such disclosures by emailing privacy@joinboulevard.com or through our “Your Privacy Choices” link in our Website (joinblvd.com) footer.

We retain each category of Personal Information that we collect for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal or reporting requirements. 

More information, including a description of your legal rights, can be found below in the “Your California Privacy Rights” section.

I. What information does Boulevard collect?

Information you provide to us

We receive and store any information you knowingly provide to us, including:

• Account information, including the account information that you use to access the Services and third-party account credentials (for example, your log-in credentials for Facebook or other third party sites). If you provide your third-party account credentials to us or otherwise sign in to the Services through a third party site or service, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions (e.g., your list of friends) and that Third Party Account Information transmitted to our Services is covered by this Privacy Policy.

• Commercial information, including information about products or services that you have purchased, obtained, or considered.  

• Audio, electronic, visual, or similar information, including phone call recordings, and profile photographs.  

• Contact information, including your name, email address, street address, and telephone number. 

• Preferences, including how frequently you wish to receive marketing and promotional communications from us. 

• Other information you choose to provide, including information you include in any forms that you complete and submit on the Services and other information that you provide during your interactions with us). 

Please note that certain information may be required to register for the Services or to take advantage of certain Boulevard features.

Information collected automatically

Whenever you interact with our Services, similar to many other web services, we automatically receive and record the following information on our server logs from your browser or device:

• Internet or other electronic network activity information, including information regarding your interactions with the Services. This includes:

  • Computer or Device Information, which includes the Internet Protocol (IP) address and/or other unique identifier(s) assigned to your device, the location of your device, and other information about your browser, device, and operating system.

  • Usage Information, which includes information about your interaction with and use of the Services (e.g., the date and time of your visit(s); the areas or pages that you visit; the amount of time you spend viewing or using the Services; the domain name from which you accessed the Website, and other click-stream or site usage data.  

• Geolocation data, in an imprecise format, such as IP location.

To improve our services and customize your online experience, we (and our service providers and partners) may also use cookies or other similar technologies to collect data about your usage of the Services and the actions that take upon receipt of an email from us. Through cookies we place on your browser or device, we may also automatically collect information about your online activity after you leave our Services. Just like any other usage information we collect, this information allows us to improve the Services and customize your online experience, and otherwise as described in this Privacy Policy.

To give you an example, we use Google Analytics to better understand how users interact with the Services. For information on Google Analytics’ data handling practices and how you can control the use of data sent to Google, please visit https://policies.google.com/technologies/partner-sites. If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.

You may be able to adjust your device or browser settings to limit certain tracking or to decline cookies. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete cookies and/or disable your device or browser from receiving cookies or adjust your tracking preferences.

To learn more about cookies, including how to manage them, please visit https://allaboutcookies.org/.

Information collected from other sources

We may obtain Personal Information about you from third parties, such as social media platforms and data brokers. 

Why? We use the Personal Information that we receive from other sources to help us maintain the accuracy of or supplement the information we collect; personalize your experience with the Services; conduct internal business analysis; and fulfill other business or commercial purposes described in this Privacy Policy. 

Combination of information

We may combine the Personal Information that we collect from and about you, including information you provide to us, the information we automatically collect through the Services, and information we receive from third-party sources, and use the combined information for the purposes described in this Privacy Policy.

II. How does Boulevard use Personal Information?

We use the Personal Information we collect for the following purposes:

Providing the Services, including to operate, maintain, support, and provide the Services.

Personalizing the Services, including to tailor the content we may send or display to you and otherwise personalize your experience with us.

Communicating with you, including to contact you for administrative purposes (e.g., to provide services and information that you request or to respond to your comments and questions) or to send you important updates and communications about this Privacy Policy and/or other applicable terms and conditions.

Sending you marketing and promotional communications, including messages about promotions, events, products, or services that we think may interest you. Details on how to exercise your choices with respect to marketing and promotional communications from us can be found in the “Your Choices” section below.

Engaging in advertising and marketing, including to serve you advertising on other online services across the devices you may use. Details on how to exercise your choices with respect to interest-based advertising can be found in the “Your Choices” and “Your California Privacy Rights” sections below. We also use Personal Information to conduct our referral programs in which our Customers may refer new Customers to us.

Conducting analytics and developing products, including to analyze usage trends and preferences in order to improve the Services and to develop new products, services, and features.

Maintaining security and preventing fraud, including to monitor and maintain the security of our systems and networks and to detect, prevent, investigate, and protect you, our business, and others from fraud, unauthorized transactions, and other unlawful or unsafe activity.

Satisfying our legal obligations, including complying with applicable law and responding to lawful requests and communications from law enforcement authorities and other government officials.

Supporting our business operations and business transactions, including to administer our general business and other related functions and to carry out sales or other business transactions (i.e., we may choose to buy or sell assets).

Additionally, we will use your Personal Information as described to you at the point of information collection or with your consent. We will also use your Personal Information as we believe necessary or appropriate to protect our rights, privacy, safety, property, and/or those of others.

III. Does Boulevard disclose any Personal Information?

We may disclose Personal Information to the following categories of recipients:

Affiliated Businesses. We may disclose your Personal Data to our affiliates and subsidiaries for any of the purposes listed above.

Advertising and Marketing Partners. We disclose Personal Data to our marketing and advertising partners, including social media networks, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements or working with us in connection with our marketing efforts.

Analytics Partners. We disclose your Personal Information to our partners that assist us in performing analytics and help us measure the effectiveness of the Services and our marketing and advertising efforts.

Business Partners. We disclose your Personal Information to other companies with whom we partner to provide services or other offerings to you and carry out other related activities.

Service Providers. We employ other companies and people to perform tasks on our behalf and need to share your Personal Information with them to provide products or services to you. For example, we may use a payment processor to receive and process your credit card transactions for us.

Governmental and Public Authorities. We will disclose your Personal Information to government and public authorities as necessary or permitted by the laws of any jurisdiction in which we operate.

Relevant Third Parties in Connection with a Business Transaction. We may disclose or otherwise transfer your Personal Information to an acquirer, successor, or assignee as part of any merger, acquisitions, debt financing, sale of assets, or similar transaction as well as in the event of any insolvency, bankruptcy, or receivership in which data is transferred to one or more third parties as one our business assets.

Other Parties. We will disclose your Personal Information to other parties with your consent or at your direction. Additionally, we will disclose your Personal Information to other parties as we believe necessary and/or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of our affiliates and subsidiaries; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, property, and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Additionally, we may de-identify, anonymize, or aggregate Personal Information and disclose such information to third parties for purposes as permitted by law.

IV. Your Choices

We provide you with the ability to make certain choices about how we use your Personal Information, as described below.

• Marketing and Promotional Communications: You can opt out of receiving marketing and promotional communications from us at any time by following the instructions included in any marketing or promotional communications that you receive from us. Please note that even if you opt out of receiving marketing and promotional communications from us, you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries/requests.

• Cookies: As noted above, we (and our third-party providers and partners) use cookies on the Services for various purposes, including for analytics purposes.

• Interest-Based Advertising: You may be able to opt out of receiving interest-based advertising using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:

  • Digital Advertising Alliance (DAA): http://www.aboutads.info/choices

  • Network Advertising Alliance (NAI): http://www.networkadvertising.org/choices

Please note that you will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies, change browsers, or use a different device, any opt-out cookie may no longer work and you will have to opt out again.

Some of our advertising partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms may allow you to control your advertising preferences directly through their services. Please review the privacy policies of the third-party services you use for more information.

Access, Correct, and Delete Personal Information: Through your account settings, you may access, and, in some cases, edit or delete the information you’ve provided to us. The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at privacy@joinboulevard.com.

V. Your California Privacy Rights

The California Consumer Privacy Act (CCPA) provides California residents with certain rights in relation to their “Personal Information” (as defined in the CCPA). Pursuant to the CCPA, we are providing the following additional details regarding the categories of Personal Information that we collect, use, and disclose. This section also describes the rights available to you as a California resident in relation to your Personal Information and how you can exercise your rights.

Personal Information Collection and Disclosure

The following chart details which categories of Personal Information we have collected from and about California residents in the past twelve (12) months, the source(s) of each category of information, the categories of third parties to whom we have disclosed each category of information for a business purpose, and the categories of third parties to whom we have “sold” or with whom we have “shared” each category of information (as such terms are defined in the CCPA) (where applicable). Please note that the first column in the chart lists by category the types of information described in the “What information does Boulevard collect?” section above, as required by the CCPA.

Purposes for Collecting Personal Information

As described in more detail in the “How does Boulevard use Personal Information?” section above, we collect Personal Information to provide and manage the Services, deliver more personalized experiences, and achieve a variety of legitimate business or commercial purposes.

Disclosures of Personal Information

As detailed in the “Does Boulevard disclose Personal Information?” section above, we disclose Personal Information to fulfill the purposes described above. We will also disclose certain categories of Personal Information to competent governmental and public authorities and other third parties as necessary or appropriate, including when we have a legal or contractual obligation to disclose the information. 

Sale and Sharing of Personal Information

We “sell” or “share” (as such terms are defined in the CCPA) Personal Information to or with third parties and have  “sold” or “shared” Personal Information in the past twelve (12) months for analytics purposes. Please refer to the chart above for additional details.

We do not have actual knowledge that we “sell” or “share” the Personal Information of minors under the age of 16.

Your Legal Rights

We take your privacy seriously. You have the right to request that we: 

• Disclose to you the following information covering the twelve (12) months preceding your request:

  • the categories of Personal Information we have collected about you and the categories of sources from which we collected such information; 

  • the specific pieces of Personal Information we have collected about you;

  • the business or commercial purposes for collecting, selling, or sharing your Personal Information; 

  • the categories of third parties to whom we disclosed such Personal Information; and 

  • if we sold, shared, or disclosed your Personal Information for a business purpose, two separate lists disclosing:

    • sales and shares, identifying the Personal Information categories that each category of recipient received; and 

    • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained. 

• Delete the Personal Information that we have collected from you, subject to certain exceptions. 

• Correct inaccurate Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes of the processing. 

We will not discriminate against you if you decide to exercise your rights under the CCPA. If you are interested in exercising any of the above-listed rights, you can do so by emailing us at privacy@joinboulevard.com.

To protect your privacy, we will require the matching of up to three pieces of Personal Information provided with your request with information we maintain to verify that it is you making the request. Where applicable, we will use the requested information for verification purposes only. Please note that we may decline a request where we are unable to verify your identity and confirm the Personal Information we maintain relates to you.

Authorized Agents 

You may authorize someone to submit a privacy rights request on your behalf (an “authorized agent”). An authorized agent will need to demonstrate that you’ve authorized them to act on your behalf, unless you have provided the agent with power of attorney pursuant to applicable law. Depending on the evidence provided, we may also contact you to verify your identity with us or request confirmation from you that the agent is authorized to submit the request on your behalf. 

Exercising Your Sale and Sharing Opt-Out Right

As detailed in the chart above, we “sell” or “share” Personal Information to or with third parties. To exercise your right to opt out of a sale or share, please email privacy@joinboulevard.com or through our “Your Privacy Choices” link in our Website (joinblvd.com) footer.

Alternatively, where available, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Boulevard. If you enable a browser-based opt-out preference signal that complies with the CCPA, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of Personal Information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one that you use.

An authorized agent may also use the methods described above to submit a request to opt out on your behalf if you authorize the agent to do so. Please note that we may request from the agent documentation demonstrating that they have your authority to act on your behalf. 

VI. Is my Personal Information secure?

Of course. Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and your Customer Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

We endeavor to protect the privacy of your account and other Personal Information we hold in our records, but, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

VII. How long do you keep my Personal Information?

Only as long as needed. We take measures to delete, de-identify, or anonymize your Personal Information when it is no longer necessary for the purposes for which we process it, unless we have a legal basis to keep it for a longer period. When determining the retention period, we take into account various criteria, such as the type of products or services provided to you, the nature and length of our relationship with you, mandatory retention periods, and applicable statutes of limitations.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

VIII. Children’s privacy 

As noted in our Client Terms of Service, we do not knowingly collect or solicit Personal Information from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any Personal Information to us. If we learn that we have collected Personal Information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Information, please contact us at privacy@joinboulevard.com.

IX. Will Boulevard ever change this Privacy Policy?

We’re constantly seeking to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to changes by displaying a notice on the Services, by sending you an email, and/or by some other means. Please note that if you haven’t provided us with your email address, the revised version of this Privacy Policy will still govern your use of the Services, and you are still responsible for reading and understanding it. If you use the Services after any changes to this Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to version of this Privacy Policy in effect at the time such information is used.

X. What if I have questions about this Privacy Policy?

Don’t hesitate to reach out! If you have any questions or concerns regarding our privacy practices or this Privacy Policy, please send a detailed message to privacy@joinboulevard.com, and we will work to resolve your concerns in a timely manner.

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Privacy Policy (OLD VERSION)