Customer Success Story
How The Treatment Skin Boutique Replaced Fragmented Tools with One Platform and Scaled to 6 Locations with Boulevard
- Locations
- 6, across Southern California and Nevada
- Focus
- Luxurious medical aesthetics — injectables, facial treatments, and laser therapy
- Founded
- 2018
- Boulevard customer
- since February 2023
- Website
- getthetreatment.com
Key Takeaways
- The Treatment Skin Boutique grew membership sales 45%, reduced late cancellations 82%, and increased client retention 8% after switching to Boulevard’s medspa software.
- Boulevard replaced multiple disconnected tools for booking, payments, communication, and client records with one unified platform across all six locations.
- Automated text-based client communication replaced email, dramatically improving response rates and reducing no-shows.
- Same-day booking visibility and stored payment information removed friction from the client experience, driving higher rebooking and revenue per visit.
Introduction
“Skincare is not just a routine; it's a ritual.” That's the guiding principle at The Treatment Skin Boutique, a luxurious medspa with six locations across southern California and Nevada. “We really focus on skin health and natural-looking results,” said Erin Jensen, CEO and Aesthetics Director, who founded the business in 2018. Along with Operations Manager Liahna Grabowski, Erin cultivates a relaxing environment where clients can get first-rate injectables, facial treatments, and laser therapy. To deliver on that promise at scale, Erin needed a single platform that could unify booking, payments, communication, and client records — which is exactly what Boulevard's medspa software provided.
Less talk,
more proof
- 45%
- Increase in membership sales
- 82%
- Decrease in late cancellations
- 8%
- Increase in client retention
The Challenge: Six Locations, Too Many Disconnected Tools
To provide top-notch treatments while turning a profit, The Treatment Skin Boutique needed a lot of different software. Erin and her staff relied on separate programs to manage bookings, client records, communication, and payments. “The big challenge was integrating different technologies,” Erin said. “Payment processing was such a disaster,” Liahna added.
Mastering the software required time and effort. Sharing data between the various programs was a pain. Important information often got lost in the shuffle. Erin needed a unified platform to help oversee her multiple locations, her large staff, and her growing client base.
The Solution: One Medspa Software Platform for Everything
Thanks to Boulevard's comprehensive medspa software, Erin and the rest of The Treatment Skin Boutique's staff can now manage appointments, message clients, and process payments from one simple platform. “Boulevard fully integrates everything for us,” Erin said. “It was very nice to find this system that can accomplish the things we need, all combined in one.”
Boulevard also helped Erin import her existing data onto the new platform. She was able to hit the ground running with all of The Treatment Skin Boutique's irreplaceable client profiles and financial records intact and ready to access. Now, Erin has all the features she needs to run her medspa, all in one place.
How We Helped
- Personalized onboarding
- Boulevard oversaw the entire migration — transferring data, training employees, and providing direct contact throughout. No waiting on email queues.
- Streamlined booking and payments
- Clients can schedule, rebook, modify appointments, and store payment information in one place. Saved cards reduce friction and drive revenue per visit.
- Text-based client communication
- Replacing email with Boulevard’s built-in texting cut through spam filters and dramatically improved client response rates.
- Same-day appointment visibility
- Real-time schedule visibility lets clients book last-minute appointments with no friction, increasing same-day bookings.
- Detailed client profiles
- Profile pictures, client notes, treatment history, and financial records in one system help staff deliver personalized care at every visit.
The Treatment Skin Boutique
“The best feedback is no feedback. No complaints. People understand that Boulevard, as a platform, is behind us as a company. I think that’s a good thing.”
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