How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard

Shelby Miller, DNP, FNP-C, is a rock star in the medspa world. Her knowledge and expertise as a top-in-the-nation medical aesthetic injector, trainer, and conference speaker have earned her acclaim as one of the preeminent talents within the industry. In 2018, she founded RUMA Aesthetics to provide a personalized, high-end, and modern approach to facial aesthetics. The business started lean but has since grown into a 16-room location that’s constantly adding new departments, machines, providers, and (most importantly) clients. Read on to learn how Boulevard supported this growth.




RUMA Aesthetic’s previous reporting and commissions payment system wasn’t cutting it. Learn how Boulevard helped cut payroll times from hours down to minutes.

Related Posts

The More You Know: 6 Tech Innovations to Make Your Spa Healthier

These 6 innovative spa trends, including red light therapy and ultherapy, are hot and ready to make your spa some money.

Read Article

LEWKS: How Euphoria's Hair & Makeup Bring Another Dimension to the Story

Discover how HBO’s Euphoria uses hair and makeup design to speak volumes about its characters.

Read Article

How HAIR HAS NO GENDER™ is Helping Salons Create Gender-Affirming Spaces

HAIR HAS NO GENDER™ is transforming the hair and salon industry by providing training and resources to create inclusive, gender-affirming spaces. Learn about their mission and how you can support their work to ensure every client feels loved and accepted.

Read Article

Responding to Client Reviews: Turning Feedback Into Opportunities

Learn how responding to online reviews — both positive and negative — can attract new business and build authentic connections with current clients.

Read Article

The Power of Testimonials: Transforming Client Experiences into Success Stories

Almost all consumers make decisions based on reviews and testimonials. Here’s how to leverage that positive feedback about your business.

Read Article

Spa Service Menu Makeover: Fresh Ideas to Wow Your Clients

Your spa service menu should be clear, concise, and communicate the right details to your target audience. Click here for ideas that will get you started.

Read Article

Fresh Spa Marketing Ideas for 2023

Are you struggling to attract loyal customers? These spa marketing ideas can help you boost brand awareness.

Read Article

Franchise vs. Corporate-Owned: Choosing the Right Expansion Model for Your Brand

What’s more important to your beauty business: Growth or control? We’ll help you answer that question with our guide to franchise and corporate-owned expansion.

Read Article

What Are the Most Effective Nail Salon Marketing Strategies?

Boulevard breaks down nail salon marketing strategies to help you raise local visibility, strengthen social media engagement, and turn leads into regulars.

Read Article

Looking for more industry trends, tips, and insights?