Case Study: Hairroin Salon

Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H, to the Hairroin family.

Home to a team of the industry’s most talented and in-demand stylists, Hairroin has become the go-to destination for anyone looking for fashion-forward looks and superior service.

At the helm of that superior service in the LA location is Elvira Gardenas, who sat down with Boulevard to discuss some of the highs and lows Hairroin has faced on their journey 
to success.

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