Resources & Blog
Welcome to the world of Boulevard — you found your people.
Blog
Most Recent
11.21.24
Harness the Power of Client Loyalty With Boulevard’s New Referral Program
11.20.24
Behind the Look: How Shelby Miller Became an Aesthetics All-Star
11.19.24
Inclusive Beauty: Creating a Welcoming Environment in the Self-Care Industry
11.14.24
How to Gain and Retain Clients with Spa Marketing Software
Customer Success Stories
See how we help businesses like yours succeed.
How SAUNA HOUSE® Democratizes Hot/Cold Therapy
SAUNA HOUSE® is a modern bathhouse experience where you can find balance in opposites through sauna, ice baths & more. Learn how they grew their business with Boulevard.
How a Software Upgrade Streamlined Ops Across Multiple Jeffrey LaMorte Salons
See how Boulevard's software upgrade transformed operations at Jeffrey LaMorte Salons, increasing online bookings by 15%, service sales by 5%, and gift card sales by 10%.
How Rudy’s Barbershop Bounced Back and Boosted Profits With Boulevard Offset
Learn how Rudy’s Barbershop revitalized profits and reduced costs with Boulevard Offset, saving $200K in credit card fees, cutting no-shows by 29%, and boosting gift card sales by 30%.
How Habit Delivers the “Gold Standard” of Client Experiences With Boulevard
Discover how Habit Medspa transformed client experiences with Boulevard's customizable platform, boosting bookings, improving reporting, and ensuring seamless checkouts—all while maintaining a gold standard of service.
Why the Serial Self-Care Entrepreneurs Behind Great Many Keep Using Boulevard
An intuitive interface and open communication are just two of the reasons Great Many co-founders Michael Pollak and Steve Klebanow keep using Boulevard.
How SkinRN Aesthetics Achieves a Seamless Client Experience with Boulevard
Discover how SkinRN Aesthetics boosted service sales by 40%, increased membership sales by 20%, and eliminated no-shows with Boulevard's intuitive software.
How The Skin Agency Streamlined Operations and Elevated the Client Experience
Discover how The Skin Agency boosted online bookings by 10% and achieved zero no-shows by using Boulevard's all-in-one platform. Learn how this LA medspa streamlined operations and enhanced client experiences.
How R+H Aesthetic Medicine Provides 5-Star Service with Boulevard
Discover how R+H improved their customer experience through seamless booking, luxurious in-spa profiles, and efficient checkout with Boulevard's all-in-one platform.
How Hi, skin Boosted Profits with Credit Card Surcharging via Boulevard Offset
Learn how Hi, skin leverages Boulevard Offset to boost profits, save employees' time, and deliver a premium client experience
How Charles Ifergan Salon Leveraged Client Tracking to Boost Employee Retention
Learn how Charles Ifergan Salons leverages Boulevard's platform to bolster employee retention and provide high-quality client experiences.
How ‘Cure Studios Pushes the Boundaries of Beauty
‘Cure Studios, a modern and innovative salon, is revolutionizing the industry by offering exceptional manicure and pedicure services that are as sustainable as they are chic. Learn more about how they've grown their business with Boulevard.
How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard
RUMA Aesthetic’s previous reporting and commissions payment system wasn’t cutting it. Learn how Boulevard helped cut payroll times from hours down to minutes.
Behind the Look: How Adriana Tesler Went From Muralist to Red Carpet Hair Artist
Adriana Tesler is one of the foremost stylists working in LA, creating a number of the red carpet’s hottest looks. Read here to see how she got her start and founded Tesler Salon.
How Suite Caroline Switched Platforms & Increased Service Value by 36%
Learn how adopting Boulevard helped famed colorist Lena Ott’s salon Suite Caroline achieve a 32% increase in services sold, a 36% increase in service value, and a 35% average booking rate in this case study.
How Lash Lovers Retains Clients and Attracts Senior Stylists with Boulevard
Lash and brow salon Lash Lovers takes pride in offering clients beautification services quickly, efficiently, and with care. Read how Boulevard helped them stay in touch with their customers during the pandemic and keep business running afterward.
Germantown Day Spa Sees Operational Improvements & Higher Tips with Boulevard
When Robyn Tyler took over Germantown Day Spa in 2018, she and her staff found that their old software was slow and inefficient. Now, with Boulevard, the team reports improved operational efficiency, client satisfaction, and employee happiness.
How FACE FOUNDRIÉ Unlocked $60,000 in Revenue with a Click of a Button
FACE FOUNDRIÉ is a focused facial bar on a mission to make accessible skin care an industry standard. When the company switched to Boulevard and began using the Marketing Suite, they earned $60,000 in revenue system-wide just in the first month.
How Fellow Barber Booked 1,000 New Appts/Month with Boulevard’s Marketing Suite
Since opening in 2006 in New York City, Fellow Barber has grown to multiple locations in New York, San Francisco and Los Angeles. Learn how Boulevard helped Fellow Barber grow using the automated email campaigns in Boulevard’s Marketing Suite.
How Boulevard & TrueLark Solved Mosaic Hair Studio's Communication Conundrum
Find out how TrueLark and Boulevard helped Mike Van Den Abbeel and wife Kiri take Mosaic Hair Studios scale while providing top-notch customer service.
Boulevard + Hello Sugar: A Fast Track to Franchise
Hello Sugar is a premier full-body and Brazilian waxing salon. Boulevard allowed the brand to maximize its growth and take on an expansion. Read more in this case study.
How Boulevard's Personalized Platform Helped Plump Scale
Plump is revolutionizing the medspa industry by de-stigmatizing injectables and making services accessible. Find out how Boulevard helped them achieve growth.
Case Study: Heyday
Heyday switched to Boulevard to streamline operations and increased service revenue by 20% in the process. Read the full case study to see how it happened.
Case Study: Skin House Facial Bar
A 56% increase in appointments booked. 35% increase in product sales. Read our latest case study to find out how Boulevard beat Booker
Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H.
Guides
Learn how to use our products to drive results.
Expanding your Business
Get expert tips on how to scale your brand and manage multiple locations like a pro. Download your free copy now.
How to Run a Spa Guide
Get expert tips on how to scale your brand and manage multiple locations like a pro. Download your free copy now.
Five Secrets to Running a Medspa
Get expert tips on how to scale your brand and manage multiple locations like a pro. Download your free copy now.
The Salon Manager's Handbook Part II
Get expert tips on how to scale your brand and manage multiple locations like a pro. Download your free copy now.
The Medspa Manager’s Guide to Operating Multiple Locations
This free guide will show you how top medspas are scaling their brand effectively and intentionally – and how you can do the same.
Boulevard for Medspas: 12-Month Efficacy Study
Boulevard's client experience platform has an immediate and dramatic impact on revenue, online booking, retail sales, and more. Download our free 12-month study to get all the facts.
Transforming the Client Experience
Improve your medspa's revenue and drive retention by building a client-centric culture. Get tips from this guide to make clients the center of everything you do.
The Official 2023 Salon Industry Client Retention Report
We analyzed 11 million appointments across 33,000 stylists to look for trends to improve client retention. Get the details in this report to help your salon stand out.
The New Manager's Guide to Medspa Leadership
Master the art of medspa management with crucial insights on soft skills, clarity, HR support, client experience, and tech solutions.
The Complete Guide to Email Marketing for Self-Care Businesses
Email is still the best choice of marketing for small businesses and startups. Find out how your self-care business can make the most of your email marketing machine with this guide!
The Definitive Guide for First-Time Salon Owners
So you've finally decided to open your very own beauty business. Congratulations! This guide will cover everything a first-time beauty business owner needs to build a brand, lock down equipment, and open the doors to a successful salon or spa.
Boulevard's Guide to Elevating the Self-Care Client Experience
Discover how Boulevard is transforming self-care client experiences. Create seamless journeys from booking to nurturing, boosting retention, satisfaction, and revenue. Explore trends and strategies today!
Boulevard's Guide to Recruiting
It’s a whole new world out there, and salon recruitment is changing for good — and for the better. Here’s everything salon owners need to know to get recruiting right and nail the challenges of today’s industry.
The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience
Built from a survey of 800 beauty service consumers, our new guide will teach you the keys to keep clients coming back to your salon.
The Ultimate Growth Playbook for Beauty Businesses
How do you know you’re ready to grow? Debbie Miller shares the answers in our latest guide. Get the Ultimate Growth Playbook for Beauty Busineses!
Building Your Beauty Tech Stack: 5 Steps to Lay the Foundation for Expansion
A step-by-step guide to evaluating your current beauty tech and the best practices to follow if it's time to improve it.
The Complete Guide to Brand Building for Beauty Pros
Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.
The Manager’s Handbook to Salon Operations
Boulevard’s salon management experts weigh in on leadership, reporting, and more in our latest guide.
The Ultimate Guide to Salon & Spa Enterprise Reporting
When it comes to reporting, customization is key. This guide is here to make it easy to get full control of how you slice and dice your data.
The Ultimate Social Media Marketing Guide for Salon Owners
Learn how to boost your salon’s social rep with this comprehensive guide. Get tips for developing your brand identity, setting goals, and what to post.
How COVID-19 Cases & Governor Tweets Affect Your Salon
Did you know gubernatorial tweets about the pandemic directly affect salon revenue? We’ve got all the details in our latest report.
The Complete Salon Equipment Guide
Scissors? Check. Towels? Check. PPE? Check. Our Salon Equipment Guide lists every essential item you need to help your clients look their best while keeping everyone safe. Get the guide now.
Salon & Spa Reopening Resources
As many states begin to prep their reopening strategies, Boulevard is here to support you with the following solutions to make the opening process a bit more seamless.
Videos
Meaningful and memorable moments, with a hint of magic.
Boulevard Walk Ins: Chic Las Vegas
Boulevard Walk Ins: Chic Las Vegas
Boulevard Walk Ins: Makeshift Union
Boulevard Walk Ins: Makeshift Union
Boulevard Walk Ins: Skin Proper
Boulevard Walk Ins: Skin Proper
Boulevard Walk Ins: La Bamba Barbershop
Boulevard Walk Ins: La Bamba Barbershop
Boulevard Walk Ins: A Touch of Lash
Boulevard Walk Ins: A Touch of Lash
Boulevard Walk Ins: Craft Collective
Boulevard Walk Ins: Craft Collective
Boulevard Walk Ins: Wild Indie Hair Lounge
Boulevard Walk Ins: Wild Indie Hair Lounge
Boulevard Walk Ins: Gilded Hair Co.
Boulevard Walk Ins: Gilded Hair Co.
Boulevard Walk Ins: Haar & Co
Boulevard Walk Ins: Haar & Co
Boulevard Success Stories Vol. 3: The Skin Agency
Boulevard Success Stories Vol. 3: The Skin Agency
Boulevard Success Stories Vol. 4: Skin RN Aesthetics
Boulevard Success Stories Vol. 4: Skin RN Aesthetics
Boulevard Walk Ins: HOLSELF
Boulevard Walk Ins: HOLSELF
Boulevard Walk Ins: Urban Aesthetics
Boulevard Walk Ins: Urban Aesthetics
Boulevard Walk Ins: Facial Lounge
Boulevard Walk Ins: Facial Lounge
Boulevard Walk Ins: Refine Men's Salon
Boulevard Walk Ins: Refine Men's Salon
Boulevard Walk Ins: Thrēo Skin
Boulevard Walk Ins: Thrēo Skin
Boulevard Success Stories Vol. 2: R+H Aesthetic Medicine
Boulevard Success Stories Vol. 2: R+H Aesthetic Medicine
Boulevard Walk Ins: Deeda & Coterie
Boulevard Walk Ins: Deeda & Coterie
Boulevard Walk Ins: Sally Hershberger
Boulevard Walk Ins: Sally Hershberger
Boulevard Walk Ins: Eclipse Salon
Eclipse Salon, located in the heart in Asheville, NC, is where artistry meets beauty.
Boulevard Walk Ins: J Gold
Boulevard Walk Ins: J Gold
Boulevard Walk Ins: Vis-A-Vis
Boulevard Walk Ins: Vis-A-Vis
Medspa Demo for Boulevard
Medspa Demo for Boulevard
Boulevard Walk Ins: FACED the Facial Studio
Boulevard Walk Ins: FACED the Facial Studio
Boulevard Walk Ins: Mood Ring
Boulevard Walk Ins: Mood Ring
Boulevard's Design Partner Program 2023
Boulevard's Design Partner Program 2023
Meet the Founders
Great ideas come from everywhere, even bad hair. Listen to Matt Danna (Co-founder & CEO) and Sean Stavropoulos (Co-founder & CTO) share the origin story of Boulevard.
Creating a Meaningful Client Experience with Jozlyn Miller & Skya Jones
In the self-care industry, a memorable client experience is the cornerstone to any successful business.
Relationships & Retention (Shanalie Wijesinghe Premiere Birmingham 2022)
Actionable Strategies for Creating a More Connected Culture with Shanalie Wijesingh, Boulevard's Director, Education.
Debunking 5 Common Tech Misconceptions Holding You Back with Amber Leonard
From AmSpa 2023 Las Vegas, Amber Leonard breaks down the five common tech misconceptions that could be holding back your self-care businesses.
Behind the Scenes: The Boulevard Rebrand
Take a peak on how Boulevard created new images and video.
Behind the Scenes with Boulevard: Quinn and Dan
Quinn & Dan sit down for a little chit chat about Boulevard, the Sales Culture, and Boulevard customers.
Industry Trends Panel at ISBN 2022 (with Matt Danna)
Why This Industry? Boulevard Customers Share Their Stories
Hear from some of our amazing salon customers why they fell in love with the beauty industry and the importance of the client experience.
Why I Made The Switch to Boulevard
Find out why these salon and self-care business owners made the switch to Boulevard. Part of the "In the Chair" series.
Short Demo for Boulevard
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Boulevard Make Every Moment Matter
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Partner Spotlight: Stotts Atelier
Carrie and Sean Stotts talk about moving from working in the high end salon world and opening their dream salon in Costa Mesa.
The 5 Elements of a Fantastic Salon Consultation
There’s nothing that sets up the relationship between stylist and client for success more effectively than a clear, emotionally intelligent, helpful salon consultation. Here are the five must-haves to make every salon consultation perfect.
Engineering at Boulevard: Meet Jared Tibshraeny
Meet Boulevard's Director of Engineering, Jared Tibshraeny and learn about the creative challenges he and his team solve for to make Boulevard the best in salon management software.
Education at Boulevard: Meet Shanalie Wijesinghe
She's run the show for some of the hottest salons, and now her expertise is here to help all Boulevard partners.
We Are Boulevard.
Get to know the first business management platform built specifically for salons and spas.
Product One Sheets
Everything you need to know about product features, in one place.
Boulevard + Zapier Integration
Boulevard + Vish Integration
Boulevard + TrueLark - Spa Integration
Boulevard + TrueLark - Salon Integration
Boulevard Support
Boulevard for Spas
Boulevard + Shopify Integration
Boulevard for Salons
Boulevard + Quickbooks Integration
Boulevard Professional App
Boulevard + Opera Integration
Marketing Suite One-Time Blast Examples
Boulevard Offset
Boulevard for Nail Salons
Boulevard for Medspas
Boulevard Marketing Suite
Boulevard Loyalty Program App
HIPAA Compliance Overview
Boulevard + Greencircle Integration
Boulevard General Overview
Boulevard Duo App
Boulevard Duo
Boulevard Curated Training
Boulevard Messages
Boulevard for Barbershops
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