Don’t get tangled up figuring out what to look for in your next online salon booking platform. Here’s how to cut to the chase.

You got into the salon business because you want your customers to feel 10 out of 10, but did you know it takes an average of 10 minutes to book an appointment at the front desk? Over the course of a year and thousands of bookings, this can easily add up to hundreds of extra hours for your staff.

While you’re working to help salon goers look and feel their best, the best salon booking software should do the same for you and your team. From managing payments and bookings, automating reminders, and offering deep customization, there are several ways a high-quality online salon booking can save you time and energy to focus on what matters most: offering a great salon experience, from root to tip.

1. Simple booking when inspiration strikes

Choosing the best online salon booking platform takes careful consideration. The convenience of online bookings goes far beyond saving just a few-minute phone call (and even telephobia – hello Gen Z). With new and improved tech, these systems can increase efficiency by giving clients more control over their appointments.

With customizable, 24-hour booking, potential clients envying that new celebrity haircut can quickly open their salon booking software to schedule a blowout. When inspiration strikes, you don’t want potential clients having to wait to take action.

These days, booking automation is of top importance for customers. Think of an easy and beautiful interface and quick online self-booking to save hassle, time, and confusion — for your customers and your staff. 

2. Automate it

Don’t leave no-shows to chance. Missed appointments without advanced notice lead to frustrating but avoidable costs. Reminders are especially important for clients with busy schedules and back-to-back calendars. If a customer is in a crunch, great salon booking software should make it easy to reschedule with advanced notice.

Keep it simple by choosing an online salon booking that automates reminders through text or email to make sure clients come in for that new haircut they daydreamed about. Even better? Automate follow-ups after a blowout so that they remember that fresh-cut feel, and they’ll be coming back for their next appointment in no time. 

3. Seamless signing

As soon as a new client walks in for their appointment, it should be easy for them to hop right into the salon chair. This means prioritizing a booking platform that lets clients review and sign intake forms, liability waivers, and any other documentation. Salon booking software can create these documents and collect signatures ahead of time, ensuring everything is all set before they walk through the door.

4. No split ends — or missed payments

A great Point of Sale (POS) system doesn’t just process payments; it contributes to a seamless and integrated booking experience. When clients pay after a cut, the front desk staff can easily encourage them to schedule their next appointment. This creates a smooth transition from checkout to rebooking and keeps clients coming back for more.

For salons, an integrated POS system takes care of payments, inventory, and sales all in one place. It supports a variety of payment methods, from credit and debit cards to mobile wallets and contactless options, so clients can pay however is easiest for them. With all these features, you’re offering a seamless experience from start to finish.

5. Keep track of it all

Your booking software should tie in with automated schedules for staff. This way, there’ll be no knots figuring out which staff members are out sick or on a relaxing getaway. That way, it will take only seconds, not minutes, to help clients rebook with their favorite stylist who knows their bangs like the back of their hand. Customize the settings for each staff member to get the best results for your team and your clients.

Your salon booking software should also help you keep track of clients with handy profiles, making it easier to turn first-time visitors into loyal customers. Store contact info, jot down notes on favorite styles, and even set reminders for special touches — like offering a birthday discount or blocking out extra time for certain appointments. Some platforms even let you automate rebookings so clients can keep coming back without the hassle of scheduling. 

6. Comb through the details

Customization means the difference between a good client experience and a great one. 

With high-quality salon booking software, potential customers can choose between staff members who specialize in different types of hairstyles, offer different availability, and more.

Reporting tools in a top online salon booking are another way to add that personal touch to your salon service. These tools give you insights into how things are going, helping you track sales, monitor staff performance, and spot trends, allowing you to adjust your approach and create a more personalized visit for every client.

7. The best salon booking software keeps them coming back 

Great salon booking software will help you intake and store customer data, like contact info and preferences, and put that data to work. This info can power personalized marketing campaigns and special promotions, making clients more likely to book again and again.

The best booking platforms not only help you stay on top of your current clients but also encourage new visitors to rebook. By personalizing and humanizing your communications, you can build stronger relationships with clients, making them feel valued and more likely to return to your salon. This approach helps you turn newcomers into regulars and keep your business’ seats filled for years to come.